Big Profits from the Pink Movement

As many know the NFL "paints the town pink" in October in support of breast cancer. While it is out of respect for those who have fought the disease and those still fighting it, it is a big money maker for the NFL. Using a symbol like the breast cancer ribbon or the color pink in general can make companies lots of money. The NFL sells all sorts of pink products guaranteeing a donation to cancer research but as you look closer the amount they actually donate does not even compare to their profits of these pink items. Karuna Jagger the leader of Think Before You Pink campaign which monitors breast cancer programs states that the NFL does not even announce what percentage of their product goes to research and says that if they donate anything it is not even enough to make an impact. So while you think the pink product you are buying is helping the cause it may just be lining the NFL's pockets. By the time you are done buying your pink Eagles hat with the pink Nike towel and the pink receiver gloves the players wear you have spent probably close to $150. As far as we know the NFL keeps all profits and uses breast cancer awareness month as a big money maker. I always thought that the NFL gave at least some of their profits to research but never realized how dismal their donations were. The NFL has the money to really fund a big movement to fight and stop this horrible cancer but like most they're just in it for the money.